PharmLink · Australian Unity Business Case
Consumable opportunity sizing & margin model — for management workshop
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The 270 benchmarked lines represent roughly two-thirds (66.7%) of Australian Unity's total consumable demand — the head of the basket, not the full catalogue.

Australian Unity's basket is a continence account with a wound-care tail: continence runs ~82% of basket value and 63% of lines.

Benchmarked lines
270
across 12 categories
Annual units
245,560
total demand quantity
Continence — value share
81.5%
of benchmarked basket
Continence — line share
63%
170 of 270 lines

Category breakdown

Coloured by group · choose a measure

Group split

Share of benchmarked basket value

Category detail

Demand weight = AU-supplied share of spend; value share is normalised within the 270-line basket
CategoryGroupLinesAnnual unitsValue share
Total270245,560100.0%
⚠
Per-group margins below are illustrative placeholders — replace with your real numbers. Mix flexes the category proportions; margins are held fixed. AU addressable spend is an estimate (see workbook).

At fixed margins, a more continence-heavy mix lowers the blend — continence is the thinnest-margin group, so the lever is continence pricing, not the mix.

Blended PharmLink margin
—
% of revenue, selected mix
AU revenue / yr
—
addressable × capture
PharmLink gross profit / yr
—
revenue × blended margin
Δ profit vs current mix
—
same margins, mix effect only

Assumptions

Editable — drag or type
22%
40%
45%
35%
81.5%
100%

Blended margin as the continence share shifts

Margins fixed · non-continence split held at current relative weights · ● current ◆ selected

Take by group

PharmLink % of revenue at set markups

AU profit vs continence share

$/yr at current revenue base